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Beyond Entertainment

To maximize your enjoyment of entertainment culture to the fullest,
we provide diverse IP-based content,
offering a more prosperous and enjoyable experience.

Online

Our platform bridges fans and IP, fostering a culture beyond commerce.
Since 2019, we've built a stable system, producing around
20,000 unique products and supporting four languages.

SMTOWN &STORE

We run the official online store for SM Entertainment artist IP,
effectively showcasing diverse content and products.
smtownandstore.com
  • SM Official Online Store

    With deep fandom insights, our store attracts
    over 1.2 million visitors monthly.

  • Exclusive Exhibitions

    Self-produced content and special exhibitions
    boost IP appeal, user satisfaction,
    and purchases.

  • Seamless Global Shopping

    Supporting Korean, English, Chinese, and
    Japanese, we continuously attract global fans
    and drive sales.

All-in-One Customer Experience Management

Through our dedicated CX (Customer Experience) team, we deliver a stable,
systematic customer response system, ensuring valuable user experiences.
  • Multilingual Support

    Our dedicated department minimizes language-
    related claims by offering support for English,
    Chinese, and Japanese.

  • High-Quality Responses

    Our average inquiry response time is under 24
    hours, ensuring fast and satisfactory customer service.

  • Zero Complaints

    As of 2024, our sincere and meticulous
    approach has resulted in a 0% customer
    complaint rate.

Social Media Account Management with 2.7 Million Followers

We use platforms like Instagram and X to highlight our IP products with creative posts.
By hosting exciting events, we monitor user reactions and boost audience engagement.