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Beyond Entertainment

To maximize your enjoyment of entertainment culture to the fullest,
we provide diverse IP-based content,
offering a more prosperous and enjoyable experience.

Online

Our platform bridges fans and IP, fostering a culture beyond commerce.
Since 2019, we've built a stable system, producing around
20,000 unique products and supporting four languages.

SMTOWN &STORE

We run the official online store for SM Entertainment artist IP,
effectively showcasing diverse content and products.
  • SM Official Online Store

    With deep fandom insights, our store attracts
    over 1.2 million visitors monthly.

  • Exclusive Exhibitions

    Self-produced content and special exhibitions
    boost IP appeal, user satisfaction,
    and purchases.

  • Seamless Global Shopping

    Supporting Korean, English, Chinese, and
    Japanese, we continuously attract global fans
    and drive sales.

ssoak store

We get what fans want and deliver it fast. Come vibe, share your taste,
and get soaked in what you love with our fresh and fun entertainment service!
  • Endless Content Variety

    From movies to K-POP and streamers, we've got all the IPs you love. Explore endless genres and satisfy all your fandom needs!

  • Online & Offline Sync-Up

    Bringing the hype from local hotspots to online! Enjoy synced promotions and projects that boost engagement and keep the buzz alive.

  • Vibrant Fan Participation Events

    Join comment contests and prize draws for a lively experience with your favorite IPs.

  • ssoak store Exclusives

    Shop one-of-a-kind merchandise you won't find anywhere else. Our exclusive collections set us apart.

All-in-One Customer Experience Management

Through our dedicated CX (Customer Experience) team, we deliver a stable,
systematic customer response system, ensuring valuable user experiences.
  • Multilingual Support

    Our dedicated department minimizes language-
    related claims by offering support for English,
    Chinese, and Japanese.

  • High-Quality Responses

    Our average inquiry response time is under 24
    hours, ensuring fast and satisfactory customer service.

  • Zero Complaints

    As of 2024, our sincere and meticulous
    approach has resulted in a 0% customer
    complaint rate.

Social Media Account Management with 2.7 Million Followers

We use platforms like Instagram and X to highlight our IP products with creative posts.
By hosting exciting events, we monitor user reactions and boost audience engagement.