Skip to content Skip to main menu

Our Vision

SM BRAND MARKETING aims to create a unique play space
where fans and IPs can engage,
fostering a 'fansumer ecosystem' that offers differentiated
experiences and enjoyment.

Our Missions

  • Broadening Fan Experience

    Enhancing customer experience
    with deep fandom insights and
    spatial planning expertise.

  • Global Business Expansion

    Expanding globally with
    top-notch merchandise planning,
    spatial business acumen,
    and O2O expertise.

  • Building a Fansumer Ecosystem
    & Leading the Fandom Market

    Strenghthening fan conncections
    and leading market shifts with
    tailored experiences and strong
    IP partnerships.

Our Core Values

  • Connection

    Experience of Connection

    We provide services that blur the lines between online and offline, connecting fans and IPs close together.

  • Community

    Experience of Community

    Creating unique spatial experiences through innovative planning and online-offline synergy.

  • Contents

    Experience of Contents

    We offer creative and diverse content utilizing Intellectual Properties (IPs).

SMBM HISTORY

2023
  • - KWANGYA@SEOUL X Visit Busan Pass
2022
  • - Grand opening of SMTOWN &STORE@HCMC.
  • - Establishment of an Indonesia corporation.
  • - Opening of KWANGYA@EVERLAND
  • - Opening of KWANGYA@SEOUL
  • - Opening of KWANGYA@JAKARTA
2021
  • - Establishment of a Vietnam corporation
2020
  • - Renewal opening of SMTOWN &STORE@SM communication center.
2019
  • - Brand change to SMTOWN &STORE.
  • - Grand opening of SMTOWN &STORE ONLINE.
  • - Renewal opening of SMTOWN &STORE @DDP.
2016
  • - MARKET / CAFE @ SM COMMUNICATION CENTER opened.
  • - First annual sales of 100 billion KRW achieved at @coexartium.
2015
  • - Official store opened at SMTOWN @coexartium.
2014
  • - Grand opening of SMTOWN STARDIUM@DDP.
2008
  • - Establishment of SM Brand Marketing.