To maximize your enjoyment of entertainment culture to the fullest,
we provide diverse IP-based content,
offering a more prosperous and enjoyable experience.
SM BRAND MARKETING's KWANGYA is a brand where entertainment can be
fully enjoyed without boundaries between reality and virtuality.
It's a world where celebrities, fandoms, and consumers come together
to create the future of entertainment.
Layering transparent panel media with
physical products to create a blend of virtual
and reality presence.
Offering a dramatic visual experience with
artist video content and conceptual world-view videos.
Implementing a physical metaverse through
layers of transparent panel media.
A special photo zone offering
unique artwork and object displays.
A photo booth where fans can take pictures
with artists using unique frames
Effectively conveying product concepts
and stories through displays, adding another
dimension to the experience.
Providing a captivating visual experience
through large-scale media displays and product
showcases within transparent flooring.
A space to enjoy menus that combine
artist IP and Indonesian F&B trends.
A multi-functional space with an audition room
concept featuring updated graphic walls for
each issue, also used as photo zones.