Skip to content Skip to main menu
Beyond Entertainment

To maximize your enjoyment of entertainment culture to the fullest,
we provide diverse IP-based content,
offering a more prosperous and enjoyable experience.

Offline

SM BRAND MARKETING's KWANGYA is a brand where entertainment can be
fully enjoyed without boundaries between reality and virtuality.
It's a world where celebrities, fandoms, and consumers come together
to create the future of entertainment.

KWANGYA@SEOUL

B1, Acro Seoul Forest D-Tower, 83-21, Wangsimni-ro, Seongdong-gu, Seoul, South Korea
KWANGYA_SEOUL @KWANGYA_SEOUL
  • Transparent OLED Floor

    Layering transparent panel media with
    physical products to create a blend of virtual
    and reality presence.

  • LED Screen

    Offering a dramatic visual experience with
    artist video content and conceptual world-view videos.

  • Real Meta Cube

    Implementing a physical metaverse through
    layers of transparent panel media.

  • KWANGYA Station

    A special photo zone offering
    unique artwork and object displays.

  • KWANGYA Photo Zone

    A photo booth where fans can take pictures
    with artists using unique frames

  • Product Display

    Effectively conveying product concepts
    and stories through displays, adding another
    dimension to the experience.

KWANGYA@JAKARTA

LOTTE SHOPPING AVENUE, JALAN PROF. DR. SATRIO NOMOR 3-5,
Kota Adm. Jakarta Selatan, Provinsi DKI Jakarta 12940
KWANGYA_JKT @KWANGYA_JKT
  • Stage

    Providing a captivating visual experience
    through large-scale media displays and product
    showcases within transparent flooring.

  • Café

    A space to enjoy menus that combine
    artist IP and Indonesian F&B trends.

  • Audition Room

    A multi-functional space with an audition room
    concept featuring updated graphic walls for
    each issue, also used as photo zones.