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Global IP Player,
SM BRAND MARKETING

SM BRAND MARKETING is a subsidiary of SM ENTERTAINMENT,
the 'only corporate' to successfully integrate K-POP content's Online and Offline businesses,
along with globalization and localization since its founding in 2008.

  • The Sales Growth
    Rate Reached 1,367%
    Over the Past 10 Years

    In 2023, the sales record amounted to 82.2 billion Won.
    Since its establishment in 2008, SMBM has been expanding
    its business into various sectors with the insight gained from
    the IP-leveraging MD business

  • Annual
    E-Commerce
    Growth

    Since its opening in 2019,
    SMTOWN &STORE has accumulated approximately
    20,000 products. SMTOWN &STORE provides service in
    four languages, including customer service support.

  • Offline Space Where
    Fans Can Experience
    Fandom Culture

    SMBM's offline store analyzes customers' consumption
    patterns and time spent in the store. This allows us to provide
    each customer with a fandom-customized experience.

  • The Only Corporate to
    Succeed in the Localization
    of the K-POP Business

    SMBM is expanding its K-POP business throughout
    Southeast Asia, and is currently operating an offline store
    in Indonesia. The store rapidly emerged as a popular attraction,
    visited by an average of 2,000 customers daily.

Online/Offline Business Associated
with K-Contents IP

SM BRAND MARKETING has a total of 16 years of Online/Offline
K-Contents IP business performance and expertise.

Offline Business

SM BRAND MARKETING establishes a 'Fan-sumer ecosystem' to provide fans with a distinctive experience
and enjoyment by offering them a unique space to have fun with their IPs.

200,000

Annual visitors of
KWANGYA@SEOUL

11 Billion Won

Unprecedented
Annual Sales

1st

The first-ever permanent store
with exclusive artist MD

  • KWANGYA@SEOUL

    KWANGYA@SEOUL

  • KWANGYA@JAKARTA

    KWANGYA@JAKARTA

  • KWANGYA@EVERAND

    KWANGYA@EVERAND

  • ARTIST-FACING EVENT

    ARTIST-FACING EVENT

  • POP-UP STORE

    POP-UP STORE

  • ON-SITE OPERATION OF CONCERT MD

    ON-SITE OPERATION OF CONCERT MD

Online Business

With years of experience in fan communities, we continuously attract dedicated fans
and generate revenue through engaging content.

1.2Million

Annual visitors of
online store

5.5 Million

Annual page view of
online store

2.7 Million

Followers of the online store's
social media account

  • Over 20,000
    in-house produced
    merchandise
  • Customer service
    support available in
    Kor/Eng/Chn/Jap
  • Safe and stable
    global shipping

Plan and Development of
IP Merchandise

SMBM plans, produces, and provides all forms of products
and events desired by consumers of the clients' IPs

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